Deliverable: Color Personas

These are personas I created from the many perspectives on color personality that I found out through my surveys, wearing colors, interviewing people, reading Color Hunting, and looking online. I selected the personalities that many people seemed to associate with a color, and formed it based on the details of why they perceive this personality.

RED: THE ATTENTION SEEKER
The attention seeker is flashy, bright, and loud, demanding to be noticed. He goes to extremes to cause a reaction, whether positive or negative. This red always let’s you know he’s there, and he is an extrovert. He is open to making new friends and meeting new people, but always wants to be the leader in a group.

RED: THE FUN LOVER
This red is happy and fun, full of life, and spunky. It is always up for being active and ready for an adventure.

RED: THE LOVER
This red is sexy, passionate, in love, and longing.

RED: THE GO GETTER
This red is ambitious and driven but often turns people off when it becomes intense and aggressive. It can become angry at times becasue it wants to be dominant and powerful, often imposing on others and even becoming dangerous.

ORANGE: THE ENCOURAGING FRIEND
Orange is always there with a boost of energy and motivation on a bad day. It is positive and has a playful sense of humor. This friend shows up when you may not expect it or haven’t seen it in a while, and will be sure to brighten your day.

YELLOW: THE CURIOUS KID
This yellow is youthful, inquisitive, and playful. It might cause mischief but always has good intentions. It sees the best in others, and is very forgiving. Often times, it invites others to start over and reminds them to enjoy life.

GREEN: EASY GOING
Green is calm, collected, and grounded. It remembers what is important in life: relationships, health, and wellbeing. It is practical and makes well thought out decisions. Green doesn’t over do it. It is comfortable on it’s own or with friends; it likes to nurture its friends and help whenever it can, but it will never pry or become demanding.

BLUE: THE INTROVERT
Although quiet and reserved, many would consider this blue their close confidant. It is calm, and others find being with blue is soothing and refreshing because it has a quiet yet powerful energy. This blue likes to be in harmony with others, and may adjust and adapt to do so.

BLUE: DEEP
This blue has so many deep and hidden qualities, that others may never fully know it. It is thoughtful, mature, and takes its time. Others may perceive it as cold because it does not readily contribute, but when you spend a lot of time with it, you begin to know its questions, unease, and depths.

PURPLE: THE CONFIDENT WOMAN
This purple is confident, mature, and feminine. She is beautiful and knows it. She sometimes comes off as prentious or sassy, and others may envy her elegance. She doesn’t necessarily get along with others because she knows exactly who she is and is rarely willinging to change.

PINK: NARROW MINDED
Pink is caring, loving, and bubbly. It is young and playful, but can sometimes become annoying. Her narrow perspective may get old after a while, so others only hang out with pink occassionally.

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